SEO for Photographers Guide (+ Downloadable Checklist)
An Essential SEO Guide for Elopement Photographers to get in front of dream clients faster
As an elopement photographer, you’ve got the photo side of your business nailed down, but the business side might need a little work. If you’re here, you’re probably trying to figure out how to get noticed in the crowded digital space of Google. The answer lies in effective search engine optimization (SEO) strategies. Long story short – having a solid SEO plan will help your blog posts rank higher on Google and attract dream clients. In this resource, I’ll walk you through easy-to-use SEO tricks to help your blog posts rank!
Want to keep this with you forever and ever? Download the SEO for Elopement Photographers checklist!
Importance of Blogging
When it comes to getting bookings, it’s all a numbers game. The more traffic you drive to your website, the more inquiries you’ll receive. Relying on our website to do the bulk of the work will leave crickets in your inbox. That’s where blogging comes in. Blogging plays a vital role in driving website traffic and connecting with your ideal clients. Each blog post you publish is an opportunity to answer the specific questions that your target audience is searching for, such as “best elopement spots in the Pacific Northwest” or “how to plan an intimate wedding.” By consistently publishing SEO-optimized content, you increase your chances of ranking higher in search engine results and getting in front of dream clients. This not only increases website traffic to your website, but also positions you as THEE elopement expert in your area.
Once you’ve read through this resource, remember to download the SEO for Elopement Photographers checklist!
Importance of SEO for Blogging
SEO directly impacts how high your blog content ranks on Google. The better your blog is optimized, the more likely it is to appear on the first page of search results, where your dream clients are looking. By strategically incorporating SEO practices like keyword usage, optimized images, and structured content, you help search engines understand what your blog is all about, which improves your chances of being discovered by potential clients.
Using the SEO tricks within this resource, you’ll be able to get any blog post to start ranking and get in front of your dream clients quicker.
Once you’ve read through this resource, remember to download the SEO for Elopement Photographers checklist!
Before You Blog
Before you start blogging, you’ll need to prepare! From selecting the right keywords to optimizing your images, setting the stage properly ensures your blog has the best chance of ranking on search engines (and quickly).
Identify Your Keyword or Keyphrase
The first step to implementing SEO into your blogs is determining what you want to rank for. Consider the search terms your dream clients are searching for on Google. For example, “Colorado mountain elopement” or “how to elope in Florida”. These search terms will be your keyword or phrase for your blog post. Use tools like Keywords Everywhere or SEMrush to research search volumes on keywords and phrases.
Optimize Your Images
Before you start writing, consider your images. Images need to be properly sized and named for Google. Images should be resized to less than 100kB to keep your blog fast and responsive. Rename the images using your keyphrase (e.g., “Colorado-Elopement-1.jpg”) to help search engine bots associate the images with your content.
Write a Descriptive Alt Text
When uploading images, include descriptive alt text. This helps Google understand what the image is about and boosts your blog’s SEO. For instance, “A couple eloping in the Colorado mountains during sunset.”
Want all the steps in one place? Download the SEO for Elopement Photographers checklist!
While You Blog
As you write your blog post, it’s important to keep your dream client and Google in mind. Intentional keyword placement, high word count, and strategic linking are key components that will make your content rank.
Keyword Placement is Key
Ensure your keyword or phrase appears in the first sentence of your blog, in the title and headers, and 2-3 times throughout the post. Google prioritizes well-structured, keyword-rich content, but don’t overdo it! Keyword stuffing can negatively impact your ranking.
Length Matters
Aim for a minimum of 300 words. If your blog is longer, use section headings that include your keyphrase.
Use Internal and External Links
Include 2-3 internal links to other relevant content on your website, such as previous blog posts or portfolio pages AND 2-3 external links to credible sites, like wedding planning resources or location guides. Pro tip: make sure the external links open in a new tab so you aren’t getting people to leave your website too soon!
Want all the steps in one place? Download the SEO for Elopement Photographers checklist!
After You Blog
The work doesn’t stop once you hit publish—this is where the secret lies for ranking on Google quickly! Monitoring your blog’s performance, submitting it to Google, and sharing across social media platforms are all critical steps to ensure your content reaches a wider audience. By consistently following these post-blog steps, you maximize your blog’s exposure and visibility to dream clients.
Monitor Your SEO
After your blog is published, track your SEO performance by adding your keyword or phrase to the SEO Edge app. This will allow you to monitor your ranking over time and see how your SEO efforts are paying off.
Submit to Google Search Console
I cannot stress this step enough! Submit the link to Google Search Console and request indexing to speed up the process of getting your content ranked. Don’t wait for Google to find your post years later.
Share Across Social Media
Promote your blog on Pinterest, Facebook, and Instagram for additional awareness.
Want all the steps in one place? Download the SEO for Elopement Photographers checklist!
Download the SEO for Elopement Photographers Checklist
Your blog is a powerful tool to connect with dream clients. By following this SEO checklist, you’ll ensure your content is not only pretty but also optimized for search engines to start ranking on Google.
Ready to take your SEO game to the next level? Download our FREE SEO Checklist for Elopement Photographers and start optimizing your blog posts today!
