THE ONLY GROUP COACHING PROGRAM FOR side-hustling elopement photographers (STUCK IN corporate CAREERS THEY HATE) THAT SHOWS YOU HOW TO:
Build your elopement photography business on your lunch break so you can replace your current income and quit your job.
The elopement photographer laboratory
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you have an Instagram account, your business is registered, and you pay taxes (yay for staying out of tax jail).
You started your elopement photography business on the side of your career
You LOVE having a creative outlet that doesn’t revolve around your career.
And the fact that you have some fun money to play with every month? Nothing is better than that, honestly. Save it for early retirement? Put it all towards a trip? It’s your money, boo, do whatever the hell you want with it!
Now, the deeper you get into elopement photography you’re spending more time at home behind your computer than with your partner and you're burning the candle from both ends…
It’s becoming increasingly more painful every day you have to go into the office - sitting through meeting after meeting, putting out fire after fire, skipping lunch so you can edit galleries due this week, just to go home and sit behind another computer screen until it’s time to go to bed just to do it all over again…leaving no time for yourself at the end of the day.
And there’s a thought that lingers in the back of your mind…
“If I could figure out how to replace my income with photography, I’d hand in my notice IMMEDIATELY”
But every time that thought pops up, you silence it, because…
- You used to love your corporate career. Every day you get to work and you don’t know if you’re going to have a good day or a day from hell, but you still hold on to the hope that it’ll get better (even if your current boss is toxic AF)
- Yeah, sure, you’ve figured out how to make “fun money” from photographing elopements, but fun money doesn’t pay the bills and you’ve convinced yourself that you can’t make money doing something that doesn’t feel like work.
- Fear - total dream crushing fear. Yea, you’re able to get bookings here and there, but you don’t trust yourself enough to be able to build a sustainable business that would actually pay your bills (and yourself for that matter)
- That steady paycheck is well…steady. Your bookings are not consistent enough to give you a steady income. You’ve got enough to worry about other than figuring out where your next paycheck will come from.
- You’re already doing everything you can and STILL not getting the bookings - you stress-post photos on Instagram every single day during your work breaks (because that’s what you see everyone else do) and it hasn’t worked
- “Spare time”? You don’t have much of that. You’ve got about 30 minutes before you start work (if you’re lucky), an hour on your lunch break, and a bit of time on the weekends - surely that’s not enough time to build a whole business, right? (pssst, this is more than enough time!!)
- You’re charging $1500 per elopement and while that’s great for a side-hustle, you know you have to charge much more than that to make a full-time income, but
- There’s no way in hell you can charge more than that. You’re not even booking elopements at $1500. What makes you think you could actually book them at $4k+?
- And you know there are so many moving pieces involved in running a successful, thriving business, but - circling back to that ‘lack of time’ discussion earlier - you just don’t have the time to figure it all out on your own.
So yeah, as much as you’d LOVE to hand in your notice and go full-time in your elopement photography business, there are just too many things standing in the way of that actually happening.
Sound about right?
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i used to feel the same way.
But I’m coming to you today…
On the other side of handing in my notice,
On the other side of taking my elopement photography business full-time, and,
On the other side of being fully responsible for bringing in my own income.
SO IF THERE’S ONE THING I CAN SAY WITH 1000% CERTAINTY, IT’S THIS:
If you worked as hard on your business as you do at your corporate career, you’d absolutely build a successful elopement photography business.
Imagine booking 2 or 3 elopements every month and going on the coolest adventures with couples you love…
Spending your days outside hiking, off-roading, boating, and literally any super fun activity you can dream of. Oh and those family sessions you loathe? You’ll never need to book another one to “make up the income”...
Can you even imagine what that would look like??
Imagine having free time again…
Gone are the days of working around the clock. Now you can edit during the day and have your evenings totally free. Spend your evenings gardening, taking on new hobbies, or taking your dog to the beach (cocktail in hand, of course).
Imagine your personal relationships thriving again…
You’re reconnecting with your partner after they thought you’ve been married to your computer. You’re finally going to brunch with your friends after they thought you’ve been MIA for years. And you’re having weekly coffee dates with your parents.
Imagine saying goodbye to your double life…
You’re no longer corporate by day, elopement photographer by night. You no longer have to live under the shadow of your corporate job or feel like you're lying to your clients about what you’re doing 40 hours a week. You ARE an elopement photographer…a damn good one, I might add.
Imagine getting that banking notification “You just got paid 🎉” every week...
Thanks to deposit after deposit from all the incredible couples that chose YOU to support them on their dream elopement day, you’re able to pay yourself a consistent, steady paycheck.
Imagine walking into your boss's office, your 2-week notice in hand, and slapping it down on his desk yelling “fuck this place!”
(Or maybe something a little more professional - you do you.)
And walking out the door on your last day, explosions going off behind you (probably) as you drive off into the sunset toward actual freedom, fulfillment, adventure, and a business you’re downright obsessed with.
Imagine taking time off whenever you want to…
Without having to ask anyone. Your PTO balance is simply a nightmare of your past. You just block time off in your Google calendar, book the reservations/flights/airbnb, and that’s that.
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If that sounds like A DREAM COME TRUE, that’s exactly what’s waiting for you on the other side of:
A 6-month group coaching program for side-hustling elopement photographers with corporate careers ready to turn that side hustle into a thriving, full-time business…
the elopement photographer laboratory
And finally QUIT the career they hate.
The Elopement Photographer Laboratory (EPL for short) is missing link you need to build a business (and life) you’re obsessed with. It has every resource you need (so implementation is easy AF), to-the-point modules you can consume on your lunch break, AND access to a coach that will support you throughout the journey.
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“If you are considering taking Anna's course, 👏 just 👏 do 👏 it 👏 because you will not regret it! EPL has had SUCH a huge impact on the momentum of my business."
I was strugglingggg with the overwhelm of what to do next and how to run my business. Anna provides all the resources you need to succeed and walks you through exactly what you need to do! She had answers to all of my questions. Anna's coaching helped put the chaos of my brain into a step-by-step executable plan to succeed. I have gotten so much clarity and confidence out of this program! Also Anna is just cool as hell so getting to hang out with her for an hour each week was amazing. 🫶”
megan morris photography
“I am so happy I invested into learning from her - the business aspect of my business was a guessing game, I was just "winging it" and I knew I needed direction.”
“Anna is your girl! I am so happy I invested into learning from her because I was scattered, confused, and all over the board on how to branch into elopements. I am a creative but the business aspect of my business was a guessing game, I was just "winging it" and I knew I needed direction. I needed someone to hold me accountable because self paced courses were amazing in the past but I ended up realizing that I needed more than that because let's face it sometimes life gets in the way and it's easy to make excuses.
kathryn johnson photos
“Hands down Anna’s EPL course has been the best investment for my business"
"Hands down Anna’s EPL course has been the best investment for my business. I had no idea about so many things that were keeping me stuck where I was. Anna’s education and continued support has been so incredibly helpful. I even booked my first elopement at $5k!!! I didn’t even know that was possible until she showed me the steps! She’s all around amazing and such a fun person to work with."
rae ann photo
Anna is not only a coach that encourages you but she provides you with all the steps, tools and understanding in how to grow your business from how to stay organized, how to market yourself, how to show up as yourself and how to OWN who you are and what you bring to the table. She takes her time and pours so much of her knowledge into her students and into the materials and honestly is just a kind human and learning from someone already living my dream life is hella inspiring! Also she made me hate math a little bit less because I do not like numbers but she provided resources to make it easy so WOO to that! After completing her course I feel like I have direction, resources to run my business without confusion and with a plan, with a better understanding of the elopement biz. Choosing Anna as a coach was the best investment in my business thus far and I am so excited to see how my business grows!”
what past students have said:
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Hey there, I’m Anna Holden
chemical engineer turned elopement photographer
I've built a thriving elopement photography business that allows me to live a life I’m obsessed with. I get to travel all the time and actually have the freedom I ached for while I sat in my cubicle watching other photographers’ stories on Instagram.
I’m gonna show you how to build your business on your lunch break and book $5k+ elopements so that you can quit that 9-5 you worked so hard to get (but actually fucking hate.)
Now, a little backstory:
Two years into my 12+ year engineering career - already overwhelmed and underappreciated - I remember sitting in my cubicle thinking “this can’t be what it’s all about.”
A few years later, I started my elopement photography business on the side. Fast forward to realizing that $1500 elopements would not support full-time bills - I did a TON of work learning to build and market my brand, raising my prices, put together a website, figure out how to show up on Google (only posting on IG and TikTok when I want) - I was able to book $75k+ in elopements all while still hustling in my 9-5 as an engineering manager.
And here's the kicker: those lessons and all the hard work I put in enabled me to finally bid farewell to the corporate world within a few years.
The best part? I’m going to show you exactly how I did it so that you can do it, too - but in less time. Six months to be exact.
Ready to hand in your notice and say see ya later to bosses that don’t give a F about you, constantly feeling the stress of everyone else’s emergencies, and burning the candle at both ends?
EVERYTHING you need to know, and do, in order to do that is inside The Elopement Photographer Laboratory.
You’ve experimented on your own enough - now it’s time to work with a coach and get the step-by-step roadmap to your dream business.
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When you join the epl, you get:
✅ Group Coaching Calls
These live calls will keep 👏 you 👏accountable 👏, but most importantly they’re there to help with any questions or struggles you’re facing to keep making progress towards your goals.
✅ Daily Coaching Support (Mon - Fri) via Voxer
This is a convenient voice messaging & texting app where you can easily ask questions, brainstorm with other students, and get your questions answered quick like. Who wants to be stuck waiting for an email to drop in their inbox? You deal with enough of those.
✅ Pre-Recorded Lessons
fluff-free educational lessons (that you can consume and implement on your own time) giving you step-by-step everything you need to know and do in order to build your business up and hand in your notice.
✅ Resources on Resources
I give you every single resource that you’ll need on this journey so that implementation is as quick and easy as it possibly can be - from my own personal spreadsheets to templates to checklist, you get them all.
✅ Website and Social Media Audit
We’ll make sure that you are speaking clearly to your dream couples with a video audit of both your website and your social media. You’ll know what’s working, what’s missing, and what to improve upon to attract your dream couples to your inbox.
✅ Customized Biz Roadmap
You don’t have a ton of time to work on your business so there’s no beating-around-the-bush. As part of the program, you’ll receive a customized roadmap for where YOU are in your business and what you need to work on to get from Point A to B - B being handing in your notice.
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✅ Six Month Follow Up
After our time together, I won’t leave you hanging. After six months of working solo, we will hop on a quick Zoom call to go over how far you’ve come, what you’re working on, and address any gaps or help you need.
✅ Build Along Sessions
On top of the group calls and the daily coaching support, there will be pre-scheduled working sessions where we will dig into the work together to make sure you’re making progress and getting it done.
✅ Guest Expert Speakers
Learning from different people with different experiences and expertise is key to making sure you’re hitting the mark on all fronts.
Want the full details of what you'll be learning? Here we go:
Inside the Elopement Photographer Laboratory, you’re gonna go through 2 different phases in order to turn your side-hustle into a thriving, full-time business
The best part? It’s all broken down into digestible, absolutely-zero-fluff-or-nonsense lessons that you can consume and implement on your 1-hour lunch break (seriously). No beating-around-the-bush or deciphering obscure action items around here.
(To illustrate my absolutely-zero-fluff-or-nonsense point,
I’ve described each lesson below in 4 sentences or fewer.)
phase I
business foundations
We start with 7 weeks of foundational work that will set the tone for your business moving forward. During this phase, we’ll meet on Zoom every single week so I can answer your questions and make sure you’re feeling confident about the decisions you’re making for YOUR business.
Lesson 1
your dream life
lesson 2
Your Quit Strategy
Lesson 3
Business fundamentals
Lesson 4
Marketing
Lesson 5
PRICING YOURSELF
Lesson 6
your Elopement Experience
lesson 7
YOUR WEBSITE
lesson 8
Goal Setting & LONG TERM STRATEGGY
You’re embarking on a path that not many people take - and that requires you to have a rock-solid vision in place. In this lesson, you’ll do some soul searching to come up with your dream personal and business vision. You're no longer running a side-hustle that brings in fun money; you’re working towards building a business that will pay you more than your current career!
You’ll also start thinking about when you want to give your notice to your job so you can have that in the back of your mind throughout the program as motivation (and so it won’t feel so scary/stressful when you finally choose your quitting date). You’ll set the financial goals you need to hit by then (so you’re not worrying about the mortgage or the light bill) - and use those goals to reverse-engineer a plan to actually make that shit happen!
Google Business, Google Analytics, CRMs, and banking - we are going to talk about it all! This lesson is designed to set you up for success so when you are ready to pull the plug on corporate, you can hit the ground running with the right tools.
In order to attract the kinds of couples you want to work with, you have to know them SO well and then speak to them directly (on your website, social media, and everywhere else, too). Get this right and you’ll be able to stop paying attention to trends and stressing about social media because your marketing efforts will actually bring inquiries to your website and inbox. Say it with me: no more posting just to post! In this lesson, we will uncover your ideal client avatar and what their pain points are so you can create the perfect marketing plan to speak to them.
Picking a random price for your elopement packages out of thin air? Not anymore! After this lesson, you’ll understand how to set your pricing so that it covers your business costs AND pays your bills. This is the one that’s going to show you what you need to get that consistent paycheck.
Oh, and I’ll show you exactly how to present your prices to clients with confidence so couples feel like “holy shit that’s a great deal!” even when you’ve just told them the package they want will cost $5K.
In order to charge $5K+ for an elopement experience, you need to actually provide a whole experience. After this lesson, you’ll know exactly what goes into premiumly-priced elopement photography packages, and you’ll choose the elements that you want to include in your packages for your dream couples.
In this lesson, I’ll show you what each page of your website needs to contain in order to get your dream client excited and submitting an inquiry. This is a key element in ‘selling without selling’ and it’s what will get your dream couples to fill out your inquiry form - and then be so freaking excited to book a call with you!
You know how social media is always changing? How the algorithm is always algorithm-ing? Well Google doesn’t play like that. In this lesson, you’ll create goals and learn how to use those goals to create a long term growth strategy through blogging and landing pages (things that Google LOVES) to attract clients to your website because in 2024, the majority of your clients WILL come from Google and not social media.
PHASE I: Resources on Resources!
Each lesson in Phase I has at least 1 comprehensive resource to go along with the materials. From the Priced to Quit excel sheet in Lesson 5, to your Website Checklist in Lesson 7, to Client Email Templates and Elopement Planning Templates - I give you every single resource that you’ll need on this journey so that implementation is as quick and easy as it possibly can be.
On the other side of phase I, you’ll…
Have packages you love at a price point that will make you a profit, know how to present them to clients and get a hell yes, know exactly how to talk to your dream clients in your website and all your marketing, attract clients without relying on the algorithm, and start seeing the light at the end of that corporate tunnel over the next few months!
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Not able to make a Zoom call? No problem! All Zooms will be recorded so you can go back and review on your own time.
Psst…you can even drop your questions afterward in Voxer 😉
phase II
advanced topics & becoming a CEO
You’ll spend the next few months fine-tuning the work you put in place in Phase I, but you’re also going to layer in some advanced marketing and business-building strategies to ensure that you achieve long-term success. In this phase, we’ll be diving deeper into your business and learning from guest experts!
What you WON’T find in phase II are templates, spreadsheets, roadmaps, or any kind of handouts. YOU will be in the driver seat so you can start thinking like the CEO of your business. I’ll be giving you information and support, but YOU will be making the decisions that are best for the way that you want to run and grow your business.
advanced LESSON 1
Monthly Goal Setting & Business Troubleshooting
advanced LESSON 2
WORKFLOWS, EMAILS, AND CONSULTS
advanced LESSON 3
SEARCH ENGINE OPTIMIZATION (SEO)
advanced LESSON 4
Blogging & Landing Pages (aka Long-Term Strategy pt. 2)
advanced LESSON 5
How To Use Social Media Effectively
It's time to start thinking like a CEO! In this module, you’ll do work that will help understand your monthly numbers, what they mean, and how to pivot if shit hits the fan. Since you're no longer running a side-hustle that brings in fun money, you'll need to know how to troubleshoot to bring in that paycheck!
When it comes to running a profitable, high end brand, you need to make sure you're crossing all the t's and dotting all the i's when it comes to your client experience. In this module, we will go over your new workflow to make sure it's efficient, your emails to make sure they're saying the right things and providing next steps, and how to conduct consults for better conversion.
You know how social media is always changing? How the algorithm is always algorithm-ing? Well Google doesn’t play like that. After this lesson, you’ll understand how Google loves strong SEO and know the right SEO moves to use on your website to pay off BIG. You’ll understand how to use specific words on your website that your clients are Googling to get in front of them quicker. I’m going to break it down so you can easily copy/paste the strategy throughout your whole website.
In this lesson, we are taking SEO a step further with blogging and landing pages! You’ll learn how to use blogging and landing pages (things that Google LOVES) to attract clients to your website because in 2024 and beyond, the majority of your clients WILL come from Google and not social media.
You won’t be relying on social media to bring in clients anymore, but the truth is that social media will still be playing a key role in your marketing efforts - it’s just going to look a lot different for you than it does now. You’ll find out how to use social media to build know, like, and trust effectively so that every minute you put into your social media from here on out is actually yielding results.
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advanced LESSON 6
Setting Business Boundaries
Listen - the next few months will be full of hustling. I KNOW you can get to work and hustle, but I don’t want you to burn out. In this lesson, you’ll see exactly how to effectively set boundaries within your business so that you can avoid burnout - lessons that you’ll not only use over the next few months, but throughout the rest of your time in business as well.
AND TO TOP IT ALL OFF,
YOU ALSO GET THESE TWO BONUSES:
Customized Biz Roadmap
You don’t have a ton of time to work on your business so there’s no time for beating-around-the-bush. You’ll receive a customized business roadmap for where YOU are in your business and what you need to work on to get from Point A to B - B being handing in your notice. The roadmap will contain a checklist of things you need to get done to be able to grow your business to a point to replace your current income. You’ll learn everything you need to know to cross off items from your checklist and we will have periodic checklist reviews to make sure you are right on track!
Private website and social media audit
When you’re ready for it, I’ll send over a comprehensive video audit of both your website and your social media. You want to make sure that you are speaking clearly to your dream couples, and having an expert's eyes on your messaging makes such a huge difference because you’re just not able to see your own holes! I’ll let you know what’s working, what’s missing, and what to improve upon so that everything you’re putting out into the world is doing what it needs to do to attract your dream couples to your inquiry form and inbox.
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just a quick heads up
I'm only opening 8 spots
While other coaching programs accept as many students as possible so you can never get a word in during the coaching calls, this program is different:
My #1 goal is to make sure you achieve success in this program, which means I severely limit the number of photographers that enroll.
This means you get more time with my eyes on your business and my brain on your questions. The support I’m able to provide because of the limited number of enrollments is truly unparalleled.
This also means that spots go quickly! If you can still click the button below and access the application form, that means that one of the 8 spots is still available. (I’d also recommend getting your application in as soon as you can if you are considering joining!)
Your step-by-step roadmap to building a sustainable business that will cut you checks. Includes every resource you need (so implementation is easy AF), to-the-point lessons you can consume on your lunch break, AND access to a coach that will support you throughout the journey.
Apply for your spot in the elopement photographer laboratory
LET’S GOOOOO!
$4500
$900
$450
One Time Payment
6 Monthly Payments
12 Monthly Payments
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REAL TALK FOR A MINUTE:
HOW MUCH LONGER CAN YOU REALLY DO THIS?
You’re burning the candle at both ends. You’re pouring every last drop of creative energy into your business after you’ve been mentally exhausted from your 9-5.
You wake up to drive to a job that you hate, to work 40+ hours in toxic corporate hell, to get off of work and rush through daily chores like dinner and cleaning and kids and errands, to squeeze in a few minutes of editing that turns into closing your laptop at 11:30 PM.
And every day it’s the same story…
No matter how hard you work…
No matter how many nights and weekends you give up…
No matter how many times you skip lunch to edit another gallery…
No matter how much you sacrifice and miss out on in your personal life…
Do you know how you’ll be able to get your free time back?
Building that business to a point that allows you to quit your job and pay yourself.
Building that business to a point that allows you to quit your job and pay yourself.
No more after work texts from your boss about things he can easily figure out himself…
No more spending the few hours you have after work in the editing cave instead of with your partner cooking dinner together…
No more telling your friends no to a fun weekend getaway because you’re just too busy…
Because once you quit your job and become your own boss, your free time (and life) comes back.
Are you ready to have a life where you can work 20-30 hours per week and actually call it quits after the work day?
Cause you sure as hell put in a ton of hard work for a job that only gives you more stress… I can’t wait to see how hard you work for your own business where you reap all the rewards of what you put into it…anddddd finally be able to go to that Taco Festival you’ve always wanted to go to, but were too busy working on the weekends for.
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LET'S DO THE DAMN THANG
FAQ'S
You might have some Q’s:
Q: When do we start?
A: You get access to the lessons as soon as you sign up, and we have our first group coaching call on November 6th!
<<GO BACK
Q: I’m busy, burnt out, and don’t have a ton of time to commit. How much time will this take me, really?
A: When I say that the lessons are formatted so that you can consume them on your lunch break, I mean that honestly. That’s exactly how I built my business by spending my lunch break (45-minutes to an hour) a few times a week doing work to build my business. So if you are always working through lunch and you have zero time before or after work, and no time on the weekends, then this isn’t the right time for you to join the program. However, if you can find ~5 hours a week to sit down and do the work, that will be more than enough.
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Q: I’m brand new to photography and/or never shot a wedding or elopement, is this for me?
A: There are NO photography lessons in this program - this is a business-focused educational program. If you aren’t comfortable with your camera and have never booked a client before, this program will be too advanced for you. If you haven’t shot a wedding or elopement, it will make the program a little more difficult for you to catch up (since you won’t have any starting content). If you haven’t shot a wedding or elopement, it will make the program a little more difficult for you to catch up (since you won’t have any starting content).
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Q: What if I can’t make the Zoom calls?
I get it - you don’t have a bunch of free time and Zoom calls happening at 11 AM on a Tuesday don’t sit well with your boss. That’s why coaching calls will be scheduled to fit everyone’s schedule as best we can! If you can’t make it, no worries. All the coaching calls will be recorded so you can go back and watch them on your own time. PLUSSSSS if you have a question after watching, you can drop it in the Voxer! #winwin
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Q: I still have some questions. Can I DM you?
A: Absolutely! Feel free to reach out to me at annaholdennn on Insta and I’m happy to answer whatever’s coming up for you!
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WELCOME TO THE BOTTOM OF THE PAGE.
ONE
You WANT to build your elopement photography business to a place where you feel confident enough to hand in your notice to your 9-5.
TWO
You don’t fully believe that this can be a reality for you and doubts are swirling around in your mind, like…
You being all the way down here tells me two things:
😅 “Can *I* actually do this?”
😰 “Can I actually make that much money from photography? I need a consistent paycheck.”
🤘 You have already proven that you can do hard things. If you can make it through 4 years of your degree, you can 1000% build a successful elopement photography business. In fact, because I give you the step-by-step, this might just feel like a cakewalk to you.
🤘 Because you haven’t viewed your elopement photography as a full-time job. We’ve all been pre-conditioned to think that creative careers can’t make real money. you haven’t been charging what you need to in order to replace your income. So far, it’s been “an extra $1500 would be great!” but that’s not how you’ll be operating after The Elopement Photographer Laboratory. Imagine if every elopement you booked paid $4000, $6000, or even $8000+? That beats a consistent paycheck every day.
And don’t forget that I help you set realistic, personalized financial goals for you to hit BEFORE you hand in your notice so you’re not stressed about your mortgage payment or utilities bills.
🫣 “I’m barely making enough with photography as it is. I worried about making that kind of investment.”
🤘 When I say I get it, I. GET. IT. This type of investment means that you have to pick between upgrading your equipment or investing in yourself. Hell, this type of investment means you need to book at least 2-3 elopements to pay for it and you’re barely getting one. But when it comes to BIG financial decisions like this, I want you to ask yourself…will the money I spend on a new camera 10X my investment? Investing in education can be scary, but every time I’ve invested in education, I’ve made my money back tenfold. Think about it this way…what if at the end of the program, after learning all the things and putting in all the work, you booked a $4500 elopement…*chefs kiss*